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Jisan Nuren Siam
Jisan Nuren Siam

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Data Science & AnalyticsSmartPLS 4 · PLS-SEM

Sustainable Women Entrepreneurial Success

A PLS-SEM study of 600 responses: which conditions build sustainable women entrepreneurial success, and through which pathways their influence travels.

Overview graphic of the research model: seven constructs with their indicators, path coefficients and R² values, from religious tourism growth and social capital through to sustainable women entrepreneurial success.
Fig. 01 — Project overview
Role
PLS-SEM analysis in SmartPLS 4: measurement and structural model assessment, mediation and explanatory power.
Type
Professional work
Status
Completed analysis
Tools
SmartPLS 4 · PLS-SEM · Bootstrapping
Responses
600
Constructs
7
Indicators
36
Software
SmartPLS 4

Case study

01Question

What builds sustainable success?

The model links religious tourism growth and social capital to sustainable women entrepreneurial success through entrepreneurial ecosystem support, entrepreneurial self-efficacy, access to finance and business innovation capability.

02Measurement

Reliable measures, read with care

Cronbach's alpha ranged from about .796 to .900 and AVE from .551 to .715. Some construct pairs showed high HTMT values, including .909 between religious tourism growth and ecosystem support, so discriminant validity is interpreted cautiously rather than treated as settled.

Measurement model table listing outer loading ranges, Cronbach's alpha and AVE for each of the seven constructs, with a note that high HTMT pairs call for careful interpretation.
Fig. 02 — Measurement model

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03Structural model

One strong upstream driver

Religious tourism growth had the largest direct effects: on ecosystem support (.810), on self-efficacy (.418) and on success itself (.552). Ecosystem support fed access to finance (.773) and innovation capability (.474), and innovation capability fed success (.315). Self-efficacy did not significantly predict innovation capability (.036, p = .233).

Structural model diagram showing direct path coefficients and p-values between constructs; the self-efficacy to innovation capability path is drawn as non-significant.
Fig. 03 — Structural model

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04Mediation

Where the influence travels

The strongest indirect route ran from religious tourism growth through ecosystem support to access to finance (.627). The full serial pathway to success was small but significant (.065). Routes through self-efficacy were not supported.

Mediation analysis graphic with two tables: supported indirect pathways through ecosystem support, finance access and innovation capability, and unsupported pathways through self-efficacy.
Fig. 04 — Mediation analysis

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05Explanatory power

How much the model explains

R² reached .645 for sustainable women entrepreneurial success, with .656 for ecosystem support, .605 for innovation capability, .598 for access to finance and .440 for self-efficacy.

Bar chart of R² for five endogenous constructs alongside a table of selected f² effect sizes rated from very large to negligible.
Fig. 05 — Explanatory power

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